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Giving Life, a fly-on-the-wall series to inspire Australia’s blood donors, premieres on Saturday, November 16 at 1.00pm on Nine.
Taking viewers on a heart-warming, heart-stopping and sometimes heart-breaking journey across eight 30-minute episodes, Giving Life will explore the stories behind the generous people who donate blood to the Australian Red Cross, and the vulnerable strangers who receive their life-saving gifts.
One in three Australians will need blood in their lifetime, a staggering figure, yet only one in 30 donates. Each week the Australian Red Cross Blood Service needs 29,000 blood and plasma donations to meet the needs of patients.
Shelly Park, Chief Executive of the Australian Red Cross Blood Service, said: “For the very first time we are opening the doors of our donor centres and processing centres across the nation, taking viewers into the homes and hospitals where our blood recipients are treated.
“We are proud to be showcasing the work we do and the way every single life-saving donation from our generous donors makes an impact on the lives of Australians.”
Highlighting the breadth of the organisation’s contribution to Australian healthcare, Giving Life will showcase the way the Australian Red Cross Blood Service now goes beyond providing one of the world’s safest and most secure blood supplies.
Each year the Blood Service also collects more than 1.5 million blood and plasma donations, almost 3,000 litres of breast milk, and carries out tissue typing on around 500 donors to provide a match for organ recipients.
Please call 13 14 95 or visit donateblood.com.au to donate.
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